# Copywriting

**Guess whaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat?**&#x20;

The words you are reading right now were written by a copywriter. And he/she can also make money by doing that, but that is not the point why you are reading this! He's/She is also very attractive, but that's not relevant at all here.&#x20;

***Copywriters*** are the handsome, good-smelling **men and women who create fresh written content for advertising, marketing and descriptive texts**. Copywriters can write more creative text, like ad jingles, taglines, and other creative copy, or more research-based copy, like a job description on a website.&#x20;

Copywriters should know how to write for various mediums, such as print, web, radio and television. They have the ability to create compelling text that draws readers in, conveys a certain message or entertains.&#x20;

Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking. Writing better copy enables you to convert more readers into customers, and we wanted to provide a guide that would give you an advantage when writing copy both on and offline

![For sure, Donald Trump has the BEST tweets, have you seen this man savage? :)))))](https://3626532974-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LlIF0pT8AZAtn4HA_X1%2F-M9xkaCzRslT0Or2ogb7%2F-M9y3J-C7oWhV4fHxoZO%2FDonald-Trump-best-words.jpg?alt=media\&token=636481d1-5699-46e9-a6a4-a752356e89a1)

## FIVE core skills that will wake the copywriter inside you

### - An Eye For Detail

And, to go with English language skills you’ll need the ability to spot errors in your own work. You’ll have to be your own proofreader and copy editor. All copy should be as error free as possible before being sent to the client.

### - A Wide Vocabulary

A wide vocabulary is helpful. It’s great to have a wide variety of words to choose from, instead of the same hackneyed favorites. However, in some instances it is wise to stick to the tried and tested words – when wishing to achieve a powerful headline for instance.

### - Curiosity

In order to write convincing copy, you’ll have to find out about the product you’re selling. This means discovering its features, benefits and unique selling points. And, if you want to approach the campaign from a new angle, the more you know about the product the easier it’ll be to find one.

### - The Ability To See Different Points of View

As a copywriter it’s vital to be able to put yourself in the shoes of the buyer. You must be able to persuade the customer that the product or service you are writing copy for is going to benefit them.

### - Research Skills

Knowing how to carry out research will be most helpful. Being able to use the internet will make that process quicker and easier. Having excellent research skills also applies to your communication with the client. Asking the right questions will allow you to understand the product or service inside out, which is vital if you want to sell it effectively.

![You will know for sure what to write about, because you’re in AIESEC.](https://3626532974-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LlIF0pT8AZAtn4HA_X1%2F-M9xkaCzRslT0Or2ogb7%2F-M9y6HkJ__-ekESchHcj%2Fnot-doing-your-research-for-SEO-copywriting.jpg?alt=media\&token=8fd20544-6289-4a2c-a953-eec0955e5e11)

## **The Secret Formula for the perfect ever written text in the history of humanity:**

* **HEADLINE (original)**
* **LEAD (eye-catching)**
* **BODY (to the point)**
* **BACKGROUND (not very sentimental)**
* **CALL TO ACTION (memorable)**

### Test yourself and know about how good you are when it comes to words and compelling them into a small article. Here is a cute gif to remind that you can do it. Just WRITE it !&#x20;

![](https://3626532974-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LlIF0pT8AZAtn4HA_X1%2F-M9xkaCzRslT0Or2ogb7%2F-M9y7p_-UQ6lSaT9skNC%2Ftenor.gif?alt=media\&token=d9674b73-8c38-4092-ad00-67a188c1b7a9)
