Employer Branding

Employer branding is simply how companies market their brand to desired job seekers. They do this by showcasing their organization’s unique cultural differentiators, and then working to amplify them so they can position themselves as a top place to work. An employer brand includes the market’s perception of the company as an employer, but also describes the promise (or employee value proposition) to employees in exchange for their experience, talents, contacts, or skills.

Why Employer Branding?

For Organizations

• Access to young, diverse talents with volunteering experience & leadership skills

• Positioning as social responsible employer who supports youth

• Brand Exposure

For AIESEC

• Revenue generator

• Supports employability of youth & enabling AIESECers to get interested in working in purposeful organizations

• Can be used as an “entry-product” to then move to exchange related products

• Associates AIESEC with strong brand

Employer Branding Products

Examples

Here you can see some examples of proposals for Employer Branding products:

Quiz