Weird or not, but for a memorable video, first of all - you need a script.
When it comes a well shot-video you have to imagine it in your head.
SPOILER ALERT! It is pretty tough to bring the ideas into reality, but imagine also filming it. This is why, in order to sort your mind you need a paper or the notes in your phone. Write down all ideas that you got and how you are going to shot them, what types of angle you will use, how long it will take and what is the message behind all the work that you put out there.
KEEP YOUR CHIN UP, WE GOT YOUR BACK! Down below there is just a red line of basics when it comes to filming and editing. Feel free to discover this magic world by watching also other types of videos like that:
Make a script - what, where and how you are going to film.
Get to know the camera angles and the right way/order to use them.
Film your actors or just a simple bird flying outside with a camera or even your phone. Hey, director Steven Soderbergh shot his 2018 psychological horror-thriller movie Unsane entirely on iPhone. I bet you do not have any excuses right now.
Editing process. Side note: there are bunch of apps that will help you to edit videos, even lots for free, adapted for your phone. But we recommend to edit videos on a computer because you will see the whole picture with its details and you will enjoy the production process more. Adobe Premiere Pro is just the classic program used everywhere so it will be a good skill to know it and to put it on your CV when you would apply for a job. :)
What do COPYWRITERS do? They copy what they write or they write what they copy? (huh?)
Guess whaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat?
The words you are reading right now were written by a copywriter. And he/she can also make money by doing that, but that is not the point why you are reading this! He's/She is also very attractive, but that's not relevant at all here.
Copywriters are the handsome, good-smelling men and women who create fresh written content for advertising, marketing and descriptive texts. Copywriters can write more creative text, like ad jingles, taglines, and other creative copy, or more research-based copy, like a job description on a website.
Copywriters should know how to write for various mediums, such as print, web, radio and television. They have the ability to create compelling text that draws readers in, conveys a certain message or entertains.
Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking. Writing better copy enables you to convert more readers into customers, and we wanted to provide a guide that would give you an advantage when writing copy both on and offline
And, to go with English language skills you’ll need the ability to spot errors in your own work. You’ll have to be your own proofreader and copy editor. All copy should be as error free as possible before being sent to the client.
A wide vocabulary is helpful. It’s great to have a wide variety of words to choose from, instead of the same hackneyed favorites. However, in some instances it is wise to stick to the tried and tested words – when wishing to achieve a powerful headline for instance.
In order to write convincing copy, you’ll have to find out about the product you’re selling. This means discovering its features, benefits and unique selling points. And, if you want to approach the campaign from a new angle, the more you know about the product the easier it’ll be to find one.
As a copywriter it’s vital to be able to put yourself in the shoes of the buyer. You must be able to persuade the customer that the product or service you are writing copy for is going to benefit them.
Knowing how to carry out research will be most helpful. Being able to use the internet will make that process quicker and easier. Having excellent research skills also applies to your communication with the client. Asking the right questions will allow you to understand the product or service inside out, which is vital if you want to sell it effectively.
HEADLINE (original)
LEAD (eye-catching)
BODY (to the point)
BACKGROUND (not very sentimental)
CALL TO ACTION (memorable)
Adobe Illustrator is used to create a variety of digital and printed images, including cartoons, charts, diagrams, graphs, logos, and illustrations.
Adobe Illustrator is also used in designing mock-ups which show what the website will look like when it's completed, and creating icons used within apps or websites. Here is the link to more detailed explained articles about how to use AI's features.
Here is the completely playlist for all the tutorials about Adobe Illustrator. But seriously, if you can google or youtube it you can find all types of instructions that you would need, and most important in common used languages: English, Russian, Thai, Chinese, English with Indian accent, ok, lame joke but you got the idea! :)
