> For the complete documentation index, see [llms.txt](https://aiesec-in-moldova.gitbook.io/aiesec-in-moldova-wiki/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://aiesec-in-moldova.gitbook.io/aiesec-in-moldova-wiki/nec/functional/bd/account-management.md).
# Account Management
So you "spinned" and got to YES. What do we do next with those partners?
**Account management** is a *partner-facing*. Account managers typically work with a dedicated group of AIESEC partners to facilitate the achievement of the partnership’s goals.An account manager has to ensure the growth of the accounts through up-sells, understanding the partners’ needs, aligning with the core of the organization and keeping quality of work high so partners want to renew/expand contracts, ensuring growth in the AIESEC exchange products.
## **What are the main responsibilities of an Account Manager?**
### **1. Manage the customer long-term relationship**
* Clear understanding of the partnership’s scope
* Ensure to have a shared vision of the partnership with the different stakeholders involved
* Value the relationship aspect (partners are not only an income source)
### **2. Track account metrics**
* Map out the main deliverables for the partnership’s activities included in the contract
* Ensure to define clear MoS
* Create reporting for the different partnership’s initiatives
### **3. Strategize to meet customer needs**
* Remember that as account manager, you are the face of AIESEC
* Analyze if the current activities in the contract are beneficial to the achievements of the partnership scope
* Remember that our partners need to support our core
* Ensure that amplifier products can increase the exchange volume of your entity
### **4. Find up-sell opportunities**
* Keep yourself updated about the company evolution
* Build a strong network inside the company
* Use different tools, like LinkedIn to explore possible AIESEC Alumni in the company
* Explore new business unit needs and possible opportunity to expand the partnership
## **6 Habits of highly effective strategic Account Managers**
1. Conduct Research
2. Conduct a needs assessment
3. Create a rock-solid plan
4. Convert that plan into a strategic proposal
5. Establish a cadence for meeting and reporting
6. Keep the relationship crackling
## **TIPS & TRICKS for Account Managers**
{% hint style="success" %}
* [x] Always undersell and OVERDELIVER
* [x] Always add value to the customer and think about their return of investment
* [x] Build a network of relationships between the company and AIESEC
* [x] Follow up on time and consistently
* [x] Balance short term and long-term achievements
{% endhint %}
## **TOOLS you will want to use for account management**
**LINKEDIN**
Use for staying informed about company and stakeholder as well as informal communication and showcasing.
**CRM for SALES**
**C**ustomer **R**elationship **M**anagement - Use for information management and keep overview over new proposals sent and contracts signed.
**EMAIL TRACKER**
Track if your emails get opened and use boomerang to remind yourself to follow up.
**ALUMNI**
Get direct access to decision makers’ contacts and understand more about a business.
**EVENTS**
Attendance of physical events give you direct contact with key decision makers and stakeholders.
**GOOGLE ALERT**
To keep yourself updated about news related to the company.
{% hint style="info" %}
There is a large number of useful tools and resources that will help you improve the quality of your work. Use them wisely and remember:
### **Management is the art of success.**
{% endhint %}
## Quiz
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