> For the complete documentation index, see [llms.txt](https://aiesec-in-moldova.gitbook.io/aiesec-in-moldova-wiki/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://aiesec-in-moldova.gitbook.io/aiesec-in-moldova-wiki/nec/functional/bd/employer-branding.md).

# Employer Branding

*Employer branding* is simply how companies market their brand to desired job seekers. They do this by showcasing their organization’s unique cultural differentiators, and then working to amplify them so they can position themselves as a top place to work. An employer brand includes the market’s perception of the company as an employer, but also describes the promise (or employee value proposition) to employees in exchange for their experience, talents, contacts, or skills.

## **Why Employer Branding?**

### **For Organizations**

* Access to young, diverse talents with volunteering experience & leadership skills
* Positioning as social responsible employer who supports youth
* Brand Exposure

### **For AIESEC**

* Revenue generator
* Supports employability of youth & enabling AIESECers to get interested in working in purposeful organizations
* Can be used as an “entry-product” to then move to exchange related products
* Associates AIESEC with strong brand

## **Employer Branding Products**

{% tabs %}
{% tab title="Conferences" %}

* YouthSpeak Forum Workshops
* Capacity Building Workshops/Functional Tracks
* Keynotes
* Branded Spaces
* Partnership Days
* Gala Nights
* MCP Elections
  {% endtab %}

{% tab title="Digital Campaigns" %}

* Employer Branding Campaign
* Webinars
  {% endtab %}

{% tab title="Scholarships" %}

* Global Volunteer Scholarship for Youth
* Global Entrepreneur Scholarship for Youth
* Global Volunteer Scholarship for employees
* Global Entrepreneur Scholarship for employees
  {% endtab %}
  {% endtabs %}

## Examples

#### Here you can see some examples of proposals for Employer Branding products:

{% embed url="<https://drive.google.com/file/d/1a1q0LaxLcpeIfk-6qKguodgVNz5cF5E2/view>" %}
YouthSpeak Forum
{% endembed %}

{% embed url="<https://drive.google.com/file/d/1VXIU0Xmj5CgOT3RYzV7nl1TpVyNl1VKH/view>" %}
Employer branding
{% endembed %}

{% embed url="<https://drive.google.com/file/d/1x-jdnxtRn3SafCiDvwAS3MI8cirZOH7r/view>" %}
GV Scholarship
{% endembed %}

![](/files/-M9EDb8WVkuxEkMzqmge)

## Quiz

{% embed url="<https://docs.google.com/forms/d/e/1FAIpQLSfKhVh-wgHyQfOMdvbVE9rQu3M3wrgzU59ycpMr5zfL7nsEZA/viewform?usp=sf_link>" %}