Employer Branding

How does AIESEC enable companies to reach their potential employees

Employer branding is simply how companies market their brand to desired job seekers. They do this by showcasing their organization’s unique cultural differentiators, and then working to amplify them so they can position themselves as a top place to work. An employer brand includes the market’s perception of the company as an employer, but also describes the promise (or employee value proposition) to employees in exchange for their experience, talents, contacts, or skills.

Why Employer Branding?

For Organizations

• Access to young, diverse talents with volunteering experience & leadership skills

• Positioning as social responsible employer who supports youth

• Brand Exposure

For AIESEC

• Revenue generator

• Supports employability of youth & enabling AIESECers to get interested in working in purposeful organizations

• Can be used as an “entry-product” to then move to exchange related products

• Associates AIESEC with strong brand

Employer Branding Products

Conferences

• YouthSpeak Forum Workshops

• Capacity Building Workshops/Functional Tracks

• Keynotes

• Branded Spaces

• Partnership Days

• Gala Nights

• MCP Elections

Digital Campaigns

• Employer Branding Campaign

• Webinars

Scholarships

• Global Volunteer Scholarship for Youth

• Global Entrepreneur Scholarship for Youth

• Global Volunteer Scholarship for employees

• Global Entrepreneur Scholarship for employees

Examples

Here you can see some examples of proposals for Employer Branding products:

YouthSpeak Forum

Employer branding

GV Scholarship

Quiz

https://docs.google.com/forms/d/e/1FAIpQLSfKhVh-wgHyQfOMdvbVE9rQu3M3wrgzU59ycpMr5zfL7nsEZA/viewform?usp=sf_linkdocs.google.com