> For the complete documentation index, see [llms.txt](https://aiesec-in-moldova.gitbook.io/aiesec-in-moldova-wiki/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://aiesec-in-moldova.gitbook.io/aiesec-in-moldova-wiki/nec/functional/mkt-nec/branding.md).

# Branding

This term. This small word that you hear everywhere: influencers, start-ups and even in books! Why does it follow you everywhere? Let's find the mystery and end it once for ever,  shall we?

#### By definition, ***branding*** is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.

![Steve Jobs probably never said this in his life :) ](https://3626532974-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LlIF0pT8AZAtn4HA_X1%2F-M9K-29q51kwwNrAVizD%2F-M9K-we7iuaWRmS7gvXM%2Fnp552.jpg?alt=media\&token=3f36554a-c27e-4a95-99ad-db323de86a07)

Firstly, let's see what is the definition of "brand" in order to understand why Steve Jobs is pointing at you. 

{% embed url="<https://www.youtube.com/watch?v=sQLlPC_alT8>" %}

Let's see why branding is relevant for AIESEC as an organisation.

{% content-ref url="/pages/-M9JbhHsdfvjwooA0YCH" %}
[the AIESEC BRAND](/aiesec-in-moldova-wiki/nec/functional/mkt-nec/branding/aiesec-as.md)
{% endcontent-ref %}