Branding

This term. This small word that you hear everywhere: influencers, start-ups and even in books! Why does it follow you everywhere? Let's find the mystery and end it once for ever, shall we?

By definition, branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.

Steve Jobs probably never said this in his life :)

Firstly, let's see what is the definition of "brand" in order to understand why Steve Jobs is pointing at you.

Let's see why branding is relevant for AIESEC as an organisation.

the AIESEC BRAND