MKT
All you need to know about the marketing content creation process.
Last updated
All you need to know about the marketing content creation process.
Last updated
Marketing & PR is the department where the content creation happens. Most probably you were attracted in our organisation by some material that was undoubtedly crested by this team.
The department is split in two teams: one responsible of PR Communication and the X Promo team.
Both teams are required to have at least an intermediate proficiency in each of the next Marketing areas/tools: Social Media management, channeling, copywriting, graphic design, video production, printing standards. Communication skills and good AIESEC brand knowledge will be mandatory for survival in here.
XPromo team is responsible for ensuring the full implementation of the outgoing and incoming exchange programs promotion campaign. They strive to achieve the numbers of exchanges which has been set by the oGV and iGV departments.
Analysis of local market and past data to create local marketing strategy (meaning: market segmentation and concept the way of approaching our target);
Establishes 2 promotion campaigns plan for Outgoing and Incoming Global Volunteer in coordination with the LCVP MKT&PR and according to the oGX and iGV departments realization goals;
Creates outgoing and incoming EP experience showcasing plan and assures its implementation;
Ensure the implementation of the campaigns;
Participates at content creation;
Manages the LC social media accounts during the campaign;
Updates ongoing the Marketing Database with promotional materials;
Ensure the correct brand and sub-brands implementation.
PR team is responsible for internal and external communication of the organization. They develop a PR plan, directly managing communication activities that promote, enhance, and protect the organization’s brand reputation. Also, the team will create an activity plan for the internal communication with LC and Alumni.
Analysis of local market to create local marketing strategy (meaning: market segmentation, audience targeting, competitors analysis);
Establishes a PR plan according to the MKT&PR department realization goals;
Continuous communication with mass-media representatives;
Participates at content creation;
Manages the LC social media accounts;
Updates ongoing the Marketing Database with promotional materials;
Ensure the correct brand and sub-brands implementation;
Come up with ideas regarding internal and external communication activities;
Responsible of the education on branding for AIESEC members;
Responsible for the texts and other branded materials which exits the organization;
Creates internal newsletters each 2-3 months with the LC activity and updates.
